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Tuesday, July 1, 2008

How to Use Social Bookmarking to Generate Traffic

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Social bookmarking is absolutely one of the best ways to get a lot of juice to your site immediately. I can build a new site, social bookmark the pages and have visitors within a few hours. Not only can I create instant traffic, but that traffic helps my pages rank in Google searches, too!

There are some issues about social bookmarking you should know about so that you're not surprised by them. If you're using social bookmarking the way I do, you're using it in what is probably an unintended fashion-for some sites, that is. Let me explain this.

The original idea behind social bookmarking is a sort of online, virtual community building. You find a site you like. You post it to the social bookmarking site. You recommend it to your friends. They look at your post and vote the site up. It rises in popularity on the bookmarking site, and at some point it goes viral and takes on a life of its own.

This is when you end up on the front page of Digg, and also crash your host company's server.

The guard dogs of most social bookmarking sites take a dim view of anyone who tries to game their system just for their own benefit. This is not true of all social bookmarking sites, but is very true of some of the older ones, like Digg.

Now, I dig Digg! (If that makes any sense?) I actually also use Digg in the way it was intended to be used-a community building, sort of random social validation type thing. But, being an internet marketer, I also try to-how shall I say this? Not game the system, but make it fit me instead of me fit it!

In other words, I have been known to just post my own pages to Digg just for the traffic! There, I confessed!

That's not what Digg wants. They want some sort of virgin, pristine, information experience for their users.

But we're marketers! Our very reason for living is to game systems and make money! So, in a very real way, internet marketers are often at odds with social bookmarking sites.

Having said all of this, there are some social bookmarking sites popping up that welcome commercialism! I won't mention any here, because I'm not promoting anyone one way or the other. You can find these easily.

Part of my point is-Yes, social bookmarking is great for creating traffic. But also just be aware you may run afoul of what might seem to you to be self-defeating rules and hindrances.

For instance, don't be hurt when your account at StumbleUpon, Digg, Propeller, or any of the other sites, gets suspended. It's happened to me more times than I care to admit. Don't take this personally! Just create a new email account at Yahoo! or Gmail or somewhere else and open another account at the social bookmarking site.

Okay, now that we're clear about the ins and outs of social bookmarking, let me give you some more heads up about how to use it.

There was a time not too long ago when I social bookmarked everything-and I mean everything!

In an ideal world, that would be the best thing to do.

There are, however, problems with bookmarking everything. It either takes a lot of time or money. In other words, since time is money, it's not at all free!

Even when I use free social bookmarking services like SocialMarker, it still takes a good ten minutes to fully bookmark a page. I could pay someone to do this, or pay a bookmarking service for it to be done, but I don't really think the return on investment is there.

Now, I just bookmark the first pages when I build a new site and then only the pages that I think are exceptional as I add new pages. My goal is to bookmark at least one page from all of my sites every week or so.

Bottom line, like all tools you have to learn how to use social bookmarking efficiently-but it's well worth the effort.

To learn more about how to promote your website, download my free ebook: Five Steps to Web Profits

Lee Cole is an successful internet marketer who can help you get your internet business up and running, and most importantly--profitable! To learn more, visit Lee's website



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